We are Secretly Sad. A streetwear brand founded in Chicago in 2020. This is the ground floor of something secretly extraordinary, secretly exclusive and secretly expansive.  Our EMO apparel world, was created in support of emotional expression, confessional dialog, and the inclusion of everything good in our sadness. The ethos of the brand is simply embodying the characteristic and spirit of our emo culture. Wearing our hearts on our sleeve.  We celebrate you. We are excited to help you celebrate yourself and your clothing.